Austin’s real estate market continues to draw national attention, but few projects rival the transformative potential of the South Central Waterfront. This sprawling 100-acre district is poised to redefine luxury living, anchored by a newly approved 480-foot mixed-use tower on South Congress Avenue. The development encapsulates Austin’s drive toward sustainability, innovation, and community.
For prospective residents, investors, and real estate professionals, the South Central Waterfront represents an unprecedented opportunity. The integration of high-end residences, state-of-the-art office spaces, and public amenities ensures this district will be a model of urban living for decades.
Quick Insight: The South Central Waterfront has been in planning for years, with its vision rooted in balancing growth with accessibility and green initiatives.
The Jewel of South Congress: The 480-Foot Tower
At the heart of the district’s redevelopment is the 480-foot mixed-use tower, approved in November 2024. Located at 311–315 S. Congress Ave., this landmark building will replace a dated garage and commercial space, introducing a vibrant hub of activity and luxury.
Key Features of the Tower:
- Residential Units: 488 residences designed for modern urban lifestyles, offering panoramic views of Lady Bird Lake and downtown Austin.
- Office Spaces: 30,000 square feet of cutting-edge office environments for forward-thinking businesses.
- Retail Opportunities: 7,500 square feet of retail space, with 2,500 square feet set aside for affordable leases aimed at supporting local businesses.
- Sustainability Innovations: Rooftop solar panels, native landscaping, and an eco-friendly construction process.
Developers will contribute $6 million to Austin’s affordable housing fund, prioritizing projects within 1.5 miles of the site.
Connecting with Nature
What sets this development apart is its emphasis on integrating urban living with natural beauty. Public plazas, pedestrian-friendly streets, and native plant landscaping ensure the project blends seamlessly with the scenic environment of Lady Bird Lake.
- Public Amenities: A 2,200-square-foot plaza will offer green spaces for relaxation and gatherings.
- Cultural Enhancements: Art installations by local artists will be featured throughout the development, reinforcing Austin’s identity as a cultural hub.
Learn about why Austin was named #1 city for Sustainability, and how sustainability shapes modern urban design.
A District in Transformation: Brodie Oaks and Velocity
While the South Central Waterfront garners headlines, two nearby projects are also reshaping Austin’s urban landscape: Brodie Oaks and Velocity.
Brodie Oaks: From Suburbia to Urban Oasis
Once a traditional retail center, Brodie Oaks is being transformed into a vibrant mixed-use community with an emphasis on sustainability. Key highlights include:
- 50% Reduction in Impervious Cover: This change allows for increased green spaces and stormwater management.
- Walkability: Thoughtful design prioritizes pedestrian and bike access, reducing reliance on vehicles.
- Integration with Nature: The redevelopment adds 14 acres of parkland to the area.
Velocity: The Gateway to Austin
Located near Austin-Bergstrom International Airport, Velocity exemplifies mixed-use development at its best. With commercial hubs, luxury residences, and transit-friendly infrastructure, it complements the South Central Waterfront’s ethos of modern, connected urban living.
Spotlight: The synergy between Brodie Oaks, Velocity, and the South Central Waterfront marks a turning point in how Austin integrates luxury, sustainability, and accessibility. Click the links to learn more about Brodie Oaks and Velocity.
The South Central Waterfront Plan: A Vision for the Future
The South Central Waterfront Plan has been years in the making, driven by the goal of balancing growth with livability. The plan focuses on:
- Urban Integration: Connecting downtown Austin to the waterfront with bike paths, pedestrian walkways, and public transit.
- Mixed-Use Development: Encouraging a blend of residential, office, and retail spaces to foster vibrant, 24/7 communities.
- Environmental Stewardship: Incorporating green roofs, stormwater systems, and native plants to minimize ecological impact.
Current Progress
Although the comprehensive guidelines for the district are still under review, individual projects like the 480-foot tower demonstrate how the plan’s principles are being brought to life. The result? A district that combines urban sophistication with an unmistakable Austin charm.
Did you know? The South Central Waterfront includes several planned development agreements (PDAs) that ensure developers contribute to parkland, public art, and affordable housing.
Market Impacts: Luxury Living in High Demand
The 480-foot tower is more than just a building—it’s a catalyst for growth in Austin’s luxury real estate market. High-end developments like this have historically driven up demand and property values in surrounding areas. With nearby neighborhoods like South Congress already commanding premium prices, this trend is likely to accelerate.
Key Market Indicators
- Rising Home Values: South Congress properties have appreciated by 12% year-over-year, with further growth expected as the South Central Waterfront develops.
- Demand for Luxury Rentals: Upscale rental units in mixed-use developments are experiencing high occupancy rates, driven by professionals and families seeking urban convenience.
Broader Trends
Projects like Brodie Oaks and Velocity also reflect a growing preference for mixed-use developments. These projects are reshaping the market by offering residents a blend of luxury, accessibility, and sustainability.
Learn about The Most Coveted Zip Codes in Austin and their skyrocketing property values.
Sustainability and Community Impact
One of the South Central Waterfront’s most significant contributions is its emphasis on sustainability. Beyond green building practices, the district prioritizes inclusivity and community engagement.
Affordable Housing Initiatives
The $6 million contribution to Austin’s affordable housing fund ensures that growth doesn’t exclude low- and middle-income families. This funding will support projects within the district, maintaining the area’s diversity.
Eco-Friendly Features
- Stormwater Management: On- and off-site systems to reduce runoff.
- Solar Energy: Rooftop panels to reduce reliance on fossil fuels.
- Biodiversity: Landscaping that supports pollinators and native species.
Developers are incorporating a rooftop beehive and native plants to promote urban biodiversity—a unique touch that underscores their commitment to sustainability. Explore Sustainability in Austin Real Estate for a closer look at eco-friendly urban design.
The Future of Austin’s Skyline
As the South Central Waterfront takes shape, its influence on Austin’s skyline is undeniable. Developments like the 480-foot tower signal a new era for the city, blending luxury with responsibility and innovation.
What’s Next?
The district’s transformation isn’t just about aesthetics—it’s about creating spaces where people thrive. Whether it’s the public plazas, affordable housing initiatives, or the eco-conscious designs, the South Central Waterfront is setting a precedent for thoughtful urban growth.
Final Thought: With the South Central Waterfront, Brodie Oaks, and Velocity leading the charge, Austin is poised to redefine what it means to live, work, and play in a modern city. Read Our Market Updates for insights into Austin’s real estate and economy.