The Row (Formerly Velocity): Southeast Austin’s Newest Hub of Innovation and Community

A New Name, A New Vision

The development formerly known as Velocity has been rebranded as The Row, ushering in a bold new chapter for Southeast Austin. Located east of Austin-Bergstrom International Airport, this 314-acre mixed-use project is set to transform the area with a blend of residential, retail, and green spaces, redefining what it means to live, work, and play in Austin.

The name change reflects the project’s evolution into a thoughtfully designed district that prioritizes community, walkability, and vibrant public spaces. According to Kenley Reed, development manager for Presidium, “The Row will feature a thoughtful retail-focused district that fosters walkability and open space to build community.”

What’s Happening Now?

The Row is already making significant strides, with construction underway on its first project: a 307-unit apartment complex called Del Via, set to be completed in 2025. The next phases will introduce:

• Retail and Restaurants: Groundbreaking for a 6,250-square-foot restaurant and 22,000 square feet of retail space is scheduled for early 2025, with completion expected by early 2026.
• Mixed-Use Expansion: A subsequent phase will add 100,000 square feet of retail, an AC Hotel by Marriott, and a second multifamily project with over 300 units.

In total, The Row’s entitlements allow for 7 million square feet of development, encompassing housing, retail, office space, and more than 100 acres of green space.

image credit: BOGZA

A Community Transformed

Historically underserved, Southeast Austin has long lacked access to essential services and amenities. The Row’s development aims to change that, addressing long-standing challenges while enhancing the area’s quality of life.

Key Enhancements:

• Food Accessibility: Long considered a food desert, the area will benefit from the addition of grocery options, restaurants, and local markets. A nearby H-E-B is also planned, bringing much-needed resources to the community.
• Green Spaces: With over 100 acres of parks and open spaces, The Row prioritizes sustainability and outdoor recreation, creating a harmonious blend of urban living and natural beauty.
• Employment Opportunities: The project’s retail and office spaces will generate significant job opportunities, further driving economic growth.

We recently wrote an article about Austin’s South Central Waterfront: A Massive Vision for Downtown Austin Combined with Luxury Living

Sustainability and Design Excellence

The Row’s development embraces sustainability at every turn. With a focus on walkability, green spaces, and thoughtful architecture, it sets a new standard for mixed-use developments in Austin. Highlights include:

• Landscape Design: Blacksmith Collaborative has crafted lush, accessible green spaces to enhance community engagement.
• Architectural Vision: Chioco Design is leading the creation of the retail district, ensuring a cohesive and modern aesthetic.
• Triple Freeport Zone: Businesses operating within The Row benefit from tax exemptions on inventory that leaves the state within 175 days, making it an attractive site for commerce.

Learn more about Austin’s Green Building Trends and how sustainable developments like The Row are shaping the future.

Why Invest in The Row?

The Row is more than a development; it’s an opportunity. For investors, entrepreneurs, and residents, it represents the future of Southeast Austin. Here’s why:

• Population Growth: Austin’s population is projected to grow from 2.2M to 3.6M over the next two decades, driving demand for housing and retail.
• Economic Potential: With 7 million square feet of development, The Row’s mix of housing, retail, and office spaces creates a dynamic environment for business and lifestyle.
• Location Advantage: Proximity to Austin-Bergstrom International Airport and major employers like Tesla enhances the district’s accessibility and appeal.

Interested in an opportunity here? Contact us to explore how The Row can be a part of your future investments.

The Future of Southeast Austin

The Row symbolizes the transformation of Southeast Austin into a thriving, walkable, and connected community. Its focus on sustainability, innovation, and quality of life ensures it will be a cornerstone of Austin’s growth for decades to come.

Whether you’re an investor seeking opportunity, a business looking to expand, or a resident in search of a vibrant community, The Row is set to deliver on all fronts.

Stay updated on The Row and other transformative projects shaping Austin’s future.