January 11, 2022 – 2 Minute Read

Hi everyone, during shelter in place, we changed up our format a bit in hopes of sharing ideas and valuable information to strengthen our community while supporting fellow entrepreneurs and businesses that may have been struggling during COVID-19.

I’m Tarek Morshed with The Morshed Group at Sothebys, where we specialize in representing entrepreneurs and founders in residential Real Estate. Welcome to The Entrepreneurial Home Podcast where we interview Austin’s most successful men and women and discuss their business journeys and the entrepreneurial home that empowers them to thrive – both in business and in life. On this special edition we have local entrepreneur, Aimy Steadman.

Aimy Steadman is a Co-Founder and COO at Future Proof Brands LLC, creators of the World’s Tastiest Portable Party Punch™ and disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. A “double-Longhorn,” Steadman earned both her B.S. in Advertising and M.B.A. in entrepreneurship at the University of Texas at Austin. Steadman’s past experience included working in online marketing at agencies and in-house atthe Central Texas Food Bank; running her own online marketing agency; and helping run the UT-based start-up incubator, Texas Venture Labs. Steadman also DJ’d for KVRX Austin 91.7 FM from 2006-08 and again in 2011. Aimy is a founding Board Member for emerging CPG group Naturally Austin and serves as a CPG Strategic Advisor for Springdale Ventures and Congress Avenue Ventures.

(1:09) Zoom Introduction

(1:22) Who Aimy Steadman is to The Morshed Group

(4:45) Entrepreneurial journey

(10:26) Catching the attention of people and businesses

(12:41) Essence of Entrepreneurship

(20:49) Three uniques about Future Proof Brands / BeatBox Beverages

(32:34) Music Industry meets the Party Industry meets Tom’s

(29:42) We The Change

(31:21) Covid-19 Impact on business

(34:51) Fun isn’t cancelled

(37.33) Impact of Real Estate on Business

(42:16) Progress not perfection

See our previous and full EHP Interviews and see future episodes here at my website.

Check out more at https://themorshedgroup.com/

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