Social Media, Website, Podcast Manager
Sydney is a hard working, creative business woman whose passion for people has inspired her entrepreneurial journey. After graduating high school Summa Cum Laude, she started working full time as an executive pastry chef while going to college online full time as well to earn a Bachelor’s Degree in Business Management. During this time, she got involved in the electronic music scene in Austin and San Antonio, starting with attending events to then promoting for several companies that threw events and festivals in Texas.
Motivated by her experiences with these companies and inspired by the communities she was involved with, she decided to take the knowledge and skills she had learned and plan the creation of her own entity that she could develop a voice that resonated deeply with her. In early 2018 at just 21 years old, she launched her own business- Baked Up, LLC- that combined her passions for electronic music, food and bringing people together to enjoy various forms of art. To date, they have worked with over 500 artists from around the world, thrown over 150 events in multiple states in the US, collaborated with over 50 companies and currently manage 12 artists. They also added a record label- Hot Out Of The Oven Records- under their umbrella, which Sydney is the CEO of as well.
Sydney, now yearning to do more for the community and utilize her creative marketing skills, has joined The Morshed Group as their Social Media, Website and Podcast manager. Being the innovative thinker and passionate people-person she is, we are happy to have her on our team providing irreplaceable value to our marketing ventures and increasing our engagement across several platforms.